Farith Arcos /
Digital Strategist & Builder
Ideas take
shape.
Connecting strategy, technology, and creativity to build digital experiences and drive meaningful growth.
Explore my workIdeas take
01 / THE PRACTICE
Different disciplines. One perspective.
Strategy gives direction. Technology creates possibilities. Creativity connects the dots.
For over a decade, I’ve worked across business strategy, digital growth, and emerging technology — connecting ideas with execution and turning opportunities into tangible results.
- 01
Business & Digital Strategy
Identifying opportunities, shaping digital strategies, and turning business challenges into actionable plans.
- 02
SEO & Growth Marketing
Building organic visibility, improving acquisition, and connecting marketing performance with measurable business growth.
- 03
Digital Products & Experiences
Turning ideas into digital products through thoughtful UX, creative direction, and technology-driven execution.
- 04
AI & Intelligent Systems
Exploring and applying AI to create smarter experiences, streamline workflows, and unlock new possibilities.
02 / SELECTED WORK
Experience in motion.
Different ideas. Different industries. One approach: connecting strategy, technology, and execution.
01GroovySEO · E-COMMERCE · DIGITAL STRATEGY
- Project Overview
- U.S.-focused e-commerce · Brands Collective
- My contribution
- Shaping the digital foundation of a U.S. functional beverage brand through SEO strategy, content architecture, and thoughtful e-commerce experiences.
- Disciplines
- SEO · E-COMMERCE · DIGITAL STRATEGY
02963-HZPRODUCT STRATEGY · UX · AI
- Project Overview
- Digital product
- My contribution
- Conceiving and building an AI-powered self-reflection platform, bringing together product strategy, conversational experiences, and intentional design.
- Disciplines
- PRODUCT STRATEGY · UX · AI
03GuestWay SolutionsDIGITAL STRATEGY · WEB EXPERIENCE
- Project Overview
- Hospitality-focused services venture
- My contribution
- Creating a clearer digital presence through structured information, thoughtful design, and a more intuitive web experience.
- Disciplines
- DIGITAL STRATEGY · WEB EXPERIENCE
04Safety LinkDIGITAL EXPERIENCE · UX
- Project Overview
- Website concept and implementation
- My contribution
- Translating complex information into a more accessible, structured, and user-focused digital experience.
- Disciplines
- DIGITAL EXPERIENCE · UX
05Trap UniversitySEO · ORGANIC GROWTH · E-COMMERCE
- Project Overview
- U.S.-focused e-commerce · Brands Collective
- My contribution
- Driving organic growth through SEO strategy, content optimization, and technical improvements, contributing to measurable year-over-year performance gains.
- Disciplines
- SEO · ORGANIC GROWTH · E-COMMERCE
03 / THE IMPACT
Growth backed by execution.
At Trap University, my work across SEO strategy, content optimization, and technical improvements has contributed to significant year-over-year organic growth.
Trap University Google Analytics 4
Organic Search Sessions
+150.6%
Year-over-year growth
2026 · 80,491 sessions
January 1 – October 15, 2025 vs. 2026
Engagement
- +160.5%
- Organic Engaged Sessions
- Year-over-year growth · GA4
Technical Performance
- 97/100
- Technical SEO Health Score
- Ahrefs · October 2026
04 / CONNECT
What could we create together?
Whether you’re building a digital product, looking to accelerate growth, or bringing new expertise to your team, I’d love to explore what’s possible.
